Posted October 22, 2008 00:50 by Sarika Cullis Suzuki in General, Green Living
I’ve come to hesitate at the word green.

It seems all you have to do these days is buy a jar of organic pasta sauce and you’ll be labeled green. Don’t get me wrong, it’s a great colour, but I’m tired of hearing that word overused, frustrated when it’s stuck on any product that doesn’t have poison in it, bothered when it’s stapled to people who wear bamboo pants.

Being “green” implies that there is an option, an alternative way of being. That one can be green one day and not the next, that it’s a trend, just like being a hipster or wearing denim. This is the first mistake. There is no option.

If you’re reading these words then you are a human and you know that our survival is dependent on food and water and air and sunlight. That health and family and community and a sense of purpose are what give us happiness, and that today, as you read this blog, we are living in an incredibly globalized world. 

So we must generate options only after we establish what our constraints are; this will allow us to work within the limits of a finite world. We cannot pretend that there is any option other than green.

Here in Canada it’s easy to forget that our every day choices, through the million of acts done by millions of Canadians every day, affect our health and the health of others.

Today I ask you to think. What makes most sense? I mean, here we are, 2008, and something is labeled “green” because it won’t cause cancer. Or because it doesn’t take advantage of a farmer. Or because it won’t end up killing hundreds of fish in the sea. This does not seem like a choice that should be given to an individual. It shouldn’t be a perk- it should be our baseline! What if these one million acts of green became standard. 

What if green became normal.

But is this possible?

My dad and I went to Europe (Denmark, Germany, France, Spain) this summer to film a Nature of Things episode on renewable energy. You know, finding solutions to our global problems. Right. This was going to be no small task. To be honest, I was skeptical when we left. After all, I’d grown up in Canada my whole life (not what would be deemed a “green” country, despite the irony) plus I’d heard the warning calls of environmentalists throughout my childhood- you could say I was a little jaded.

I shouldn’t have been.

Why is it that we don’t hear about Europe and its leaps and bounds towards a sustainable energy future? Why don’t we hear about how it’s sweeping the area, about their breaking technologies, about how they are gaining huge benefits from their changes, about their economic profits? And why are we told here in Canada that it can’t be done, that it’s impossible?

I couldn’t believe my eyes.

There are countless uplifting examples I could draw on from that trip, from vast solar complexes to incredibly efficient train lines to pesticide-free wineries to windmills that pay themselves off in five years to fully recyclable furniture to pig guts generating enough energy to power a huge farm. It absolutely blew me away.*

But you know what? You know what affected me more than all these things put together? It was the attitude of the Danes. It was the attitude that we lack, here in Canada. It was the lack of the word “green”. In Denmark, “green” is simply what you do, because (get this): it just makes sense. Nobody called themselves green. Rather, I think they’d just call themselves smart.

Of course, back in the ‘70s, the Danes were in a predicament similar to the one we are facing here in North America. They were completely dependent on fossil fuel. But when they were cut off from foreign oil, they had to make the switch. They HAD to- there was no other option! They had to change how they thought about things, or they were toast; they had to change their minds. And they did it. And now it’s so much better: more healthy, more sustainable. Now it’s the norm.

Someone had to make the change somewhere down the line. Somebody had to change how they thought about things. So today I ask you to change your mind and go beyond green- be the new normal.
 
*Suzuki Diaries premieres on The Nature of Things on Sunday, November 16th at 8pm on CBC. 
 
 

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Comments

October 23. 2008 01:15

ecoblogist

you are absolutely right. it should be the norm and it IS tiring to hear the word green or eco-everything when it should just be second nature. but building a movement for people of all stripes necessitates a common language. if green now signifies eco-friendly, responsible, the way forward or just plain 'better,' then i'm ok with that.

Comment by: ecoblogist

October 23. 2008 01:18

ecoblogist

weird, my 'green' comment was not attached to an identity. my name is cheryl and i'm the EcoAction Teams coordinator at Earth Day Canada
http://www.ecoactionteams.ca/

Comment by: ecoblogist

October 23. 2008 02:45

Bill Black

Bang on by the way - we are constantly embarrassed by what others can do. Could it be that the North American lifestyle of convenience is too selfish to consider the greater implications of our ultimate consumer existence and the by-product of our habits?

Our excuses and Luddite behaviour are really a poor attempt to mask the real fact which is - too many people are not willing to step outside of their comfort level to even examine these things to find out if there is a better way.

Laziness and complacency - the drive thru culture prevails

If only we could wake up - the potential is incredible.

Comment by: Bill Black

October 23. 2008 02:45

Bill Black

Bang on by the way - we are constantly embarrassed by what others can do. Could it be that the North American lifestyle of convenience is too selfish to consider the greater implications of our ultimate consumer existence and the by-product of our habits?

Our excuses and Luddite behaviour are really a poor attempt to mask the real fact which is - too many people are not willing to step outside of their comfort level to even examine these things to find out if there is a better way.

Laziness and complacency - the drive thru culture prevails

If only we could wake up - the potential is incredible.

Comment by: Bill Black

October 23. 2008 07:51

New User 38310

Thank you for getting it right. I'd love to hear more about what's going on in Europe. You think the media would keep us more aware of positive global changes. But no, it's the American ideology that reigns supreme in our neck of the woods. Dang!!

Writing our television networks and requesting this type of programming is one of a million steps anyone of us can do. Heck! Why re-invent the wheel. We have George.

Comment by: New User 38310

October 24. 2008 04:25

abbymastro

I think that you are very right in saying that being 'green' should be normal, but unfortunately in North America something has to be part of 'pop-culture' to catch on. Like member Cheryl (ecoblogist) said "I'm okay with that" too.

I'm very proud to be Canadian and living in Canada, but we as North American have too many options and people are looking for the fast and easy without thinking about the consequences. I lived and travelled around Europe a few years back and I find myself referencing the European way of things...ugh. Wish I didn't have to, I wish other would just know....just like you said; Why can't "being green" just be normal.

I'm hoping that this trend in acts of green will soon turn to habits.

Comment by: abbymastro

October 24. 2008 04:29

Dede333

Right on Sarika! Looking forward to more blog action from you. And excellent that you recognized and give credit where it is due. Thank you for bringing some attention to the great amazing strides being made by the Dane's and other European nations. We could absolutely learn a thing or two ... and you know, I really believe we will. Push does come to shove now and again. Good Work! Keep on ...

Comment by: Dede333

October 25. 2008 06:43

Jaime

Good post, or at least I agree with the version I constructed in my head from the title + skimming ....Clearly PR campaigns raise awareness in some way of the energy-use consequences of every day behavior. Do you think they do more harm then good by perpetuating this notion of 'green' being a choice. Could any kind of campaign or effort ingrain 'green' behavior into the everyday? Or are populist movements pointless: only energy/economic shocks can make 'green' normal.
In any case, this site in particular could do a better job of differentiating between new green behavior and baseline. Adding any green acts to the profile results in some putative reduction of 'GHGs' even if all you've done is construct a baseline of every day actions. Or not even: the calculator can't contemplate biking to work more than 9 days a month.... www.smugmug.com/photos/401565810_cE93q-X3.png


Comment by: Jaime

October 28. 2008 11:18

Chris Winter

Ours is the most branded movement in history. So much so, we can't even agree on its name (green, conservation, environmentalism, ecological footprint...).

On the one hand, it can be confusing to the public. On the other, it is a tremendous outpouring of creativity. Pretty amazing, in fact.

What we need to do is focus on a complete understanding of what it means to be green - in who we are, what we do, and how we help others. This applies equally for individuals, business and governments.

Next, we need to recognize that there is already a wealth of support for going green, including products and services from businesses and NGOs, training and support programs from associations, voluntary initiatives, certification programs, fiscal incentives, performance standards and laws. We are slowly building the social and economic infrastructure to support the transition to a conserver society, be it through voluntary choice or in response to economic or environmental crises.

Simple acts of green are a great start. But let's keep our eyes on building a united movement.

Comment by: Chris Winter

November 2. 2008 01:14

New User 140770

I agree! In Europe I heard there are lights in hotels that when you walk in the hallway they turn on and when you walk out they turn off, I have never seen a hotel like that in Canada.

Megan age 10

Comment by: New User 140770

November 13. 2008 18:09

Alex Kosyak

Apparently humans need to get into dire situation first; then they will think their way out of it. That might explain why Danes are in front of us.

On the other hand, we are hopefully not so bad here in Canada either. I recall my recent conversation with a good friend living in Norway: he said they saw on TV a documentary about some groundbreaking green technology developed in Canada Smile

Sometimes the significance of things is easier to appreciate from distance.

But we definitely need to have more smart green investments from the government. Just “green” is not enough. The term has been already abused many times. Example: on this website, they calculate some numbers. It is fun, but you can see the way they are calculated is not perfect. If government invests based on calculations which are far from perfect, it discredits the "green" idea. We need less fuss, more thoughtful actions - indeed, changes in our lifestyles.

Comment by: Alex Kosyak

December 4. 2008 00:19

Morgan Peltier

I get people dropping their jaws at me anytime I let them know I either walk or bike everywhere I go, all seasons, unless I go out of town. I can walk anywhere I would possibly need to go in my small city in 45 minutes tops. I get words like "convenience," "tiring," and "cold" thrown at me a lot in these conversations--why is it considered unreasonable or "alternative" to budget an extra 15 minutes, put on some seasonably-appropriate clothing and exert a small amount of effort to walk to the movie theatre instead of warming up the car, driving and grumbling about the parking space being soooo far away you have to shiver your way to the entrance while wearing a light sweater?

You are absolutely correct.

Comment by: Morgan Peltier

January 1. 2009 09:12

Lori-ann

Everyday I look for ways to help promote a healthier planet. Here is a link to a video I just uploaded to Youtube with ideas on how to make everyday Earthday.

http://www.youtube.com/watch?v=n19tQwfANWc

Comment by: Lori-ann

February 12. 2009 19:49

New User 450100

I believe the day will dawn when Green is simply 'normal' and not just a marketing gimmick. However, with the global economy in a serious recession, and a Canadian government disinterested in Green infrastructure investment, I am pleased to see the Canadian public's interest in Green remains. Green is entering a critical stage in its life cycle and in my view, we are in the process of creating a vision that weaves sustainability into the fabric of our social conscience.

Now more than ever we need to disseminate the facts about our environment and the role we can play in addressing these complex issues.

As the president of a consulting firm and author of The Green Market I am a champion of sustainable business, but I also understand that to be sustainable a business must be viable. The Green Market provides a information for people seeking to invest in the rising tide of ecological interest. Included in The Green Market is a Green Link Library, a comprehensive alphabetized list of resources addressing all things Green. Original articles address subjects like Green Investing, CleanTech, the Obama Effect, Green ethics and marketing.

The Green Market
http://thegreenmarket.blogspot.com

Comment by: New User 450100

February 28. 2009 21:19

luvinrain

Good for you for saying it. Its frustrating that the only reason that we dont change is because of money and power and now the newest excuse the recession. There is always going to be an excuse that the government gives us why "going green" is not econimically viable. Its funny to me though...we keep putting it off....what are we waiting for the end?? We need people to start stepping up, screaming and yelling to get our point across. For humans supposedly being the smartest beings on the planet...we make some pretty ridiculous decisions.

Comment by: luvinrain

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