There’s no question that solar technology should be a central part of our energy mix in the coming years. There is also no question that the benefits of solar energy are many and increasing, the technology is improving, and cost is going down. So why has Canada had such an abysmal record when it comes to creating the policy framework necessary to benefit from the power of the sun?

The simple answer is that Canada does not have a comprehensive strategy or incentives in place to support the growth of the solar industry in this country. Contrary to subsidies provided to develop nuclear and fossil fuel energy generation – few incentives have directed to the solar industry. I’m not just referring to technology – but also the skilled trades needed to install the panels.

The price and lack of promotion of solar energy means that Canadians have been reluctant about the cost and soundness of the technology. And while recent efforts in Ontario have been a good start they pale in comparison to what is required to power this energy source.

We need leadership at a national level to really drive the solar agenda. I am not just referring to government here. We don’t need more committees or task forces to figure out what needs to be done. The knowledge exists in industry, community groups and government to facilitate the transformation to a renewable energy economy. Each has to contribute something to make the vision one of possibility and performance.

There is a major solar market here waiting to wake up. This is an area that is worth making major investment in, but Canada ’s strategy needs to be well coordinated, and well executed in order to effectively encourage Canadians to buy into a better future.